I worked for a site where we were considering going through an intermediary for AdSense because we could earn a greater percentage of Google's take per click th

I worked for a site where we were considering going through an intermediary for AdSense because we could earn a greater percentage of Google's take per click than dealing with Google directly! It turns out that major partners can cut such a good deal that they can pass on a better percentage even after taking their own cut. Perhaps Google should consider reducing intermediaries by paying out more fairly, even if doing so increases administrative costs.