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has this method of collection been tried before? if not I'm guessing this is an untapped goldmine for the right entrepreneur: set up charities with simpler don
by nazgulnarsil 17y ago
has this method of collection been tried before? if not I'm guessing this is an untapped goldmine for the right entrepreneur: set up charities with simpler donation vectors.
- jackowayed 17y agoI'm pretty sure "text FOO to ##### to give $n" has been done before, I think as far back as Katrina.
- randomwalker 17y agoI was more curious about the business of the middleman in this process, and I looked into it earlier today. This particular short code operator, mGive (http://www.mgive.com/ http://www.mgive.com/) focuses on charities and was launched 2 years ago. I'm guessing this is their first big exposure. Wikipedia has the basics of setting up a new short code: "Common short codes in the U.S. are administered by NeuStar, under a deal with Common Short Code Administration - CTIA. Short codes can be leased at the rate of $1000 a month for a selected code or $500 for a random code." (from http://en.wikipedia.org/wiki/Short_code http://en.wikipedia.org/wiki/Short_code) More info here: http://www.mmaglobal.com/shortcodeprimer.pdf http://www.mmaglobal.com/shortcodeprimer.pdf
- cmelbye 17y agoWikipedia used this to raise donations for development on their new mobile friendly site. I don't think it's a new/"untapped" type thing.
- john_conroy 17y agoIt's about 2 years old. It's regulated by the Mobile Giving Foundation - http://mobilegiving.org/ http://mobilegiving.org/ The interesting thing here is that the carriers have agreed to pass your full donation amount to the charity, they don't take a cut.