For smaller business, my rule is that you need to be great at one of these things and other things do not matter so much. Do not try to do everything: like hav

For smaller business, my rule is that you need to be great at one of these things and other things do not matter so much. Do not try to do everything: like have a "great idea", "great team", "great product", "great execution", etc. Think as company as product: if you try to make everything "great" then everything will be actually "half-ass". If you are great at two or more things: you are unicorn. For example, if you are great at customer acquisition / SEO then you can just make something very very simple and ask people for money. No need to have "great product" at all.