Man, colors are hard and pigment based color systems are harder. One can't just punch in a Hex value. When manufacturing products, Pantone is fantastic as a re

Man, colors are hard and pigment based color systems are harder. One can't just punch in a Hex value. When manufacturing products, Pantone is fantastic as a resource because one suddenly has a definitive chip to point to thats standardized everywhere. Specifying a product with a Chinese vendor that is two different shades of black would get nowhere without Pantone. "Black" and "Dark Black" don't translate well. Othertimes and other colors, Pantone just doesn't have the exact right shade. Especially in pop-ier neons that were in style in the late '00's. Pantone released a supplement booklet but even that is limited. One can go deeper and work with Pantone to develop your brand's own color which they will keep on file and not release to others. International Klein Blue. Tiffany. All have interesting histories. Get it right though and it's magic. Your textile ribbon that holds in your batteries will match your plastic will match your manual will match your packaging. It's a great feeling. If you want to test your color acumen, give this site a shot: http://www.xrite.com/online-color-test-challenge http://www.xrite.com/online-color-test-challenge - if you can pass it without batting an eye then you may have a good career in Pearl sorting or factory quality control ahead of you.