iOS apps are difficult to index because apps lack searchable metadata. Searching for "espn" or "fantasy" while looking for the "ESPN Fantasy Football" app will

iOS apps are difficult to index because apps lack searchable metadata. Searching for "espn" or "fantasy" while looking for the "ESPN Fantasy Football" app will provide no results because the official name of the app is 'Football.' The app name (also disjoint from App Store name) is really the only out-of-the-box search indexable string