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The content of the article relevant to its title is basically this: "In 1963, an American chemistry graduate named Lawrence Herbert devised a system to standar
by Tloewald 11y ago
The content of the article relevant to its title is basically this:
"In 1963, an American chemistry graduate named Lawrence Herbert devised a system to standardize color, specifying the exact ink formula for every shade."
How he did this, how quickly it took off, what challenges he faced, how people worked with color before, why Pantone's system was better -- the kind of things a New Yorker piece with this title might cover -- is utterly absent.
The rest of it is gimmicky fluff about how Pantone has become a pop culture thing (not that I've noticed -- and I worked with Pantone colors for years when I did print work -- but apparently in some places).
- danieltillett 11y ago"Math is hard. Let’s go shopping”. I would like to read an article that covered all the areas you raise, but I suspect we would be in the minority.
- paulojreis 11y ago> The rest of it is gimmicky fluff about how Pantone has become a pop culture thing (not that I've noticed -- and I worked with Pantone colors for years when I did print work -- but apparently in some places). Not quite a huge thing, I'd say, but you can easily find Pantone color cards for children, as well as Pantone iPhone cases. And I live in a country where nobody cares about design. :)
- wodenokoto 11y agoI was about to rebuke, but then I retread the headline. Not even half-way through had I forgotten that this article was about how the company became an authority and not how it became a pop culture thing. Which is also an interesting point in its own right. I actually fail to see how an honest headline wouldn't have been just as good at attracting readers.