I can't help but feel that the entire article is filled to the brim with bitterness. There's no objectivity to it and, instead of coming away with some negativ

I can't help but feel that the entire article is filled to the brim with bitterness. There's no objectivity to it and, instead of coming away with some negative opinion of Amazon's new store, I feel like I'm coming away with a negative view of the author and a willingness to give Amazon's store a shot.