It's basically all SEO and promotions. Promotions are there to improve the SEO. My promotion budget is $200/week. It's a permanent giveaway, I figure $10K a y

It's basically all SEO and promotions. Promotions are there to improve the SEO. My promotion budget is $200/week. It's a permanent giveaway, I figure $10K a year is a small price to pay to get hundreds of people to help grow the site. In my promotions I focus on 3 things: 1) building traffic - points for twittering/facebooking 2) link building - points for blogging about the site 3) building content - points for asking/answering questions. #1 - gets new people interested in promotions to come participate, and probably a few fashion people as well #2 - gets new links to the site, which increases our inbound links, which gets us better page rank, which gets us better search engine rankings #3 - creates new content, which can then be found through Google