I don't think that's the real problem. I have my doubts that "better quality products" is really a thing beyond a point. Most of people can't distinguish so sub

I don't think that's the real problem. I have my doubts that "better quality products" is really a thing beyond a point. Most of people can't distinguish so subtle details and they really don't care. Just want "the better". The problem we see, if it is a problem, is that regions with big demand buy the product to regions with worst brand and then sell it as their our. A lot of the Italian olive oil comes from Spain. A lot of wine get the grape from other regions.. things like that. Not really a problem, I suppose, just a lie.