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Steam implemented tags (and, appropriately enough, a personalized 'discover' queue) and it helps. On Amazon's non-app store, you can also buy search ads. Apple
by jchewitt 11y ago
Steam implemented tags (and, appropriately enough, a personalized 'discover' queue) and it helps.
On Amazon's non-app store, you can also buy search ads. Apple could implement something similar and take a larger cut of the paid install market. There are search ads on Google Play (see: http://adwords.blogspot.com/2015/07/launching-search-ads-on-play.html http://adwords.blogspot.com/2015/07/launching-search-ads-on-...).