I think the biggest issue isn't the searchability of mobile apps but rather the price point. At the current price point you cannot pay for any advertisement unl

I think the biggest issue isn't the searchability of mobile apps but rather the price point. At the current price point you cannot pay for any advertisement unless your in the top 1% and hence your whole marketing plan is then the App Store search results. If prices were more realistic and people could spend on advertising then any app could be discoverable. This is basically what happens when you go with bottom of the barrel pricing...