Absolutely. I don't watch much TV where I live, but I was in Japan last year and it was amazing how many adds for Candy Crush played on TV. And they used cele

Absolutely. I don't watch much TV where I live, but I was in Japan last year and it was amazing how many adds for Candy Crush played on TV. And they used celebrity actors as well. I am not under any illusion that my side project is going to make any money on the app stores, but I do wonder what will happen if this view of powerlessness spreads through the developer community and most importantly to the companies who pay for app development. I still want to have the possibility of a job in the sector even if I can't make it as an independent software producer.