Exactly this. Jet.com is literally building a business model for the mid-to-late 90s, as if there is no one in the space. They are throwing tons of cash at poa

Exactly this. Jet.com is literally building a business model for the mid-to-late 90s, as if there is no one in the space. They are throwing tons of cash at poaching Amazon's (et. al.) customers and largely competing on price. It's completely nuts.