3 ms·
> The writer spent a lot of time working on the name but we will never know if the OS would have been just as successful with a different name. It was not abou
by pygy_ 11y ago
> The writer spent a lot of time working on the name but we will never know if the OS would have been just as successful with a different name.
It was not about just making the OS popular, it was about forcing the press to refer to the MicroSoft brand every time one of their product was mentioned. Likewise for Word.
- mikeyanderson 11y agoThat seems like such a brilliant move in retrospect. The crazy thing is that they got really simple and iconic brand names because of it.