It's easy to poke fun at people writing these emails until you have to write one yourself. Then, not so much. Big changes have consequences, and trying to be

It's easy to poke fun at people writing these emails until you have to write one yourself. Then, not so much. Big changes have consequences, and trying to be too 'caring' or personal can lead to further problems. There were a couple of threads on hotmail a few months ago that covered it well. But the basic fact is that these types of emails have been A/B tested over time and you're looking at the winning format.