I agree with idea of the general idea of AMP. BUt this is simply wrong. What happens if I am an owner of "minor" ad network. It's essentially trying to prevent

I agree with idea of the general idea of AMP. BUt this is simply wrong. What happens if I am an owner of "minor" ad network. It's essentially trying to prevent anyone entering ad bussiness in my oppinion. And what does it mean to the developer who has to create some custom interactive component because that's what management wants? I fully understand that it's counter measure against facebook and apple. But there should be better ways to improve websites performance not just removing years of web standards development. Google as a major search engine could influence faster web by giving it more influence on SERPS which would make publishers take a notice on how to make their sites faster. This is not reasonable to create yet another version of the website just to please google. Sorry for the rant, you can guess what I do for a living:)