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Thanks - great feedback, I agree. I'll put it this way for clarity sake, in essence venuevortex.com is a marketplace. The supply-side are the venues and the dem

by Apane 11y ago

Thanks - great feedback, I agree. I'll put it this way for clarity sake, in essence venuevortex.com is a marketplace. The supply-side are the venues and the demand side are people looking for event space for their birthday, baby shower, bridal shower, wedding, corporate retreat, board meeting etc.... Rather than targeting event planning pros, we're seeking general consumers, ultimately anyone that is looking for an event space. Think AirBNB for Event Spaces. I'm not quite sure if it's a product issue that's causing the dis-traction/lack of use OR marketing? That's the real question/problem that we're actively seeking a solution for! If you have any additional ideas on this it would be greatly appreciated.

brudgers 11y ago
"Anyone that is looking for an event space" isn't a market segment. The range of professionalism from those looking to hold a baby shower to those holding corporate retreats is as broad as it gets. There's really no common set of features other than the event space. On the other hand, event venues have common needs and will fall more neatly into a B2B relationship with your company. That said, it's hard to see an easy value proposition for a middle layer in the transaction. What's to keep the person planning your event from researching venues on your website and then just booking directly with the venue? AirBnB built itself as a marketplace purely by expanding the pool of overnight accommodations. Not by building a marketplace to connect travellers with hotels. It has been successful by creating a product market fit because it defined a new market.