"...Smartest way to shop and save on pretty much anything" I think someone should explain to them what "smart" and "saving" mean. I just browsed some of their

"...Smartest way to shop and save on pretty much anything" I think someone should explain to them what "smart" and "saving" mean. I just browsed some of their stuff and it seems that pretty much everything they list has a 20-40% markup over getting it at actual smart places, let alone just at a regular store. "Smart" for them if they can trick people? Is that the point I'm missing?