seems unsustainable to hope for better numbers. 3 million subscribers is a lot. The New Yorker is profitable at 1 million. Sure the National Geographic Society

seems unsustainable to hope for better numbers. 3 million subscribers is a lot. The New Yorker is profitable at 1 million. Sure the National Geographic Society does more and its stories might cost more to get written, but it needs to go digital and expand the way other publications are if it wants better numbers.