It's a largely unknowable question, since it's just in the eye of the beholder. It could be purely a "let's wring whatever value we can get out of the brand un

It's a largely unknowable question, since it's just in the eye of the beholder. It could be purely a "let's wring whatever value we can get out of the brand until it's a dried-up husk and throw it aside". Or it could be a, "Look, this isn't a very well-run business, there's a lot of redundancy, and a lot of investment in prestige initiatives that don't bring in a lot of revenue, so let's trim things down and focus on higher-margin operations, and then see how we can leverage the brand across the rest of the organization". I mean, both of my scenarios are effectively very similar, one just assumes malice, the other good corporate stewardship. It's hard to know.