> Amazon lead on cheap prices. Perhaps for the mass-market titles but once you start pushing into the long-tail then RRP becomes much more common. Couple of r

> Amazon lead on cheap prices. Perhaps for the mass-market titles but once you start pushing into the long-tail then RRP becomes much more common. Couple of random examples from Amazon UK this morning: You Save: £0.72 (2%) You Save: £0.55 (2%) I doubt many people will see savings like that as incentives. Rather, Amazon's advantage is that they actually offer such books for sale without the hassles of persuading a clerk to order a single copy for you, assuming their supplier carries it.