If you think the only options in the world are ads or pay wall, you are oblivious. There are currently existing, wildly popular content sites using a different

If you think the only options in the world are ads or pay wall, you are oblivious. There are currently existing, wildly popular content sites using a different model than either of those. Whether the tide is a good thing or not. It exists. You can ignore it but you can't avoid it.