Apple phones definitely do seem to have a longer lifespan, I agree that quality being the cornerstone of their branding provides a very strong incentive for the

Apple phones definitely do seem to have a longer lifespan, I agree that quality being the cornerstone of their branding provides a very strong incentive for them to do this, with other manufacturers (my experience is mostly with Samsung) seeming to take a more it'll be fine, after 2 years the S(current+2) will be out and they'll want that anyway because it will be far better hardware type approach. It's one of the reasons I'm now strongly considering switching over to the iPhone after my current Samsung S4 finally dies (it's still just about crawling along with some problems after about 28 months since I bought it)