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This is an interesting thesis... which is that brick and mortar can work if you also own the online alternative. I never bought books and B&N because I knew I
by kenjackson 11y ago
This is an interesting thesis... which is that brick and mortar can work if you also own the online alternative.
I never bought books and B&N because I knew I could get the book cheaper at Amazon. The same with toys when I used to shop at ToysRUs. But those are both goods that I'd actually like to buy on the spot. If I know that the price in the store is the same as online, I'd probably do a lot of in store purchases.
And since I'm a Prime customer, they save 2-day shipping cost to me (I'll continue to be a Prime customer).
- teirce 11y agoI used to hold this viewpoint until I watched a video (I can't seem to find it now) that made a pretty good point. The point was something along the following: "I like book stores. I like going in and flipping through the books. Sure, I could buy the book on Amazon for $4 less, but if I keep doing that eventually book stores won't be around. And I like book stores." Ever since then, I usually try to buy the book in B&N or wherever, provided that's where I am at the time. (Something like a campus book store and textbooks, however, is an entirely different case...)