> I expect Barnes & Noble knew much less about its customers when it set up its network of stores... There may have been less available data altogether, but wh

> I expect Barnes & Noble knew much less about its customers when it set up its network of stores... There may have been less available data altogether, but what data was available indicated people shopped in and near malls, hence a lot of B&N in malls. But with malls seemingly slipping away, B&N will have to relocate or adjust more radically.