I don't see any reason not to take what they say at face value: > “Our goal is to do a great job selling lots of books,” Cast said. > “We’re completely focuse

I don't see any reason not to take what they say at face value: > “Our goal is to do a great job selling lots of books,” Cast said. > “We’re completely focused on this bookstore,” Cast said. “We hope this is not our only one. But we’ll see." They could end up operating a very profitable chain of bookstores, and they have quite a few competitive advantages that might let them do just that.