3 ms·
I wouldn't necessarily agree with the part about "why product management exists". Product management exists because customers need a clearly and concisely comm
by mbesto 11y ago
I wouldn't necessarily agree with the part about "why product management exists".
Product management exists because customers need a clearly and concisely communicated path to their benefits today and in the future. Product developers need a clearly and concisely communicated path on what to build to create value for customers.
Successfully marrying those two is not an easy endeavor, and the way at which you do it isn't a one size fits all orchestration. Hence, why product management is seen as something of a dark art.
Here's what I do know. Companies without strong product management risks themselves to higher customer churn and longer development-to-value timelines.
- mattzito 11y agoOne exception that i'll say is that a lot of platform-y products where the developers are relatively closer to the target audience tend to do better without product management. Not that it gets you out from some of the challenges I list elsewhere, but at least from a persona/use case perspective it's comparatively easy to grok why and how someone wants to use the tool if that "someone" is close to the person who is writing the code. On the flip side, anything with sophisticated non-technical business users or niche industries absolutely depends on having product management to rep the voice of the customer to R&D.