Apple is not a company like Activision :) And really, most of Apple's "innovations" are taking innovations created elsewhere and applying them to mass-produced

Apple is not a company like Activision :) And really, most of Apple's "innovations" are taking innovations created elsewhere and applying them to mass-produced consumer products. Not that what Apple does isn't innovative; but it's industrial-scale innovation. Activision is a media marketing and investment company. Why bother being innovative when the mass-market AAA games they churn out earn $1-2 billion each in global sales? They're not trying to be innovative; they're trying to make mainstream video games.