Naming conflicts are a major problem - legal trademark implications, branding issues, searchability, etc etc. A name collision with someone, especially in a rem

Naming conflicts are a major problem - legal trademark implications, branding issues, searchability, etc etc. A name collision with someone, especially in a remotely similar industry, is problematic. IronChatApp.com is available. ("Steel"|"Lock"|"Forti"|<anything that conveys security>) + ("Chat"|"Talk"|...). I'm not sure, there are tons of professional marketing/branding/PR firms who do this really well. TextSecure et al were acquired, IIRC. If the parent company has 50k to throw around, approaching W+K might be a good investment. Edit: Mea culpa. It was WhisperSystems not OpenWhisperSystems which was acquired, both of which were founded by Marlinspike. This, incidentally, proves my point that naming similarities (WS vs OpenWS) within a similar domain (both mentally associated as "moxie" projects in my mind, in this case) can lead to problems.