Can't imagine this is really going to be a big thing in Amazon's strategy going forwards, just a marketing ploy and a bit of fun. Interestingly, Amazon reporte

Can't imagine this is really going to be a big thing in Amazon's strategy going forwards, just a marketing ploy and a bit of fun. Interestingly, Amazon reportedly turnover twice as much from their data services than they do their retail operation. We've seen today with King the value of Big Data