I am always shocked at how marketing-adverse indie game devs are. Ambient level of marketing competence for indie developers is even below that for e.g. "indie

I am always shocked at how marketing-adverse indie game devs are. Ambient level of marketing competence for indie developers is even below that for e.g. "indie" SaaS companies, which is unfortunate. A lot of them could benefit from simple things like aggressively getting email signups and using them to promote game N+1 to their existing fanbase, as opposed to having to buy their customers back from Valve every single time.