3 ms·

Aparently a mobile game is worth $2 billion more than the Star Wars franchise.

• erikpukinskis 11y ago
  It's easy to forget if you run in geekier circles, but in fact not everyone is in love with the Star Wars universe. I think we underestimate how many people thought it was a great movie, but have no real desire to engage the universe deeper than that.
  • runevault 11y ago
    Except when the movie was announced it literally crashed every online ticketing site known to man, and last I heard first day sales were something like 8x the previous record. Star Wars is biggest in geek circles, but it is a full on cultural phenomenon.
• skrebbel 11y ago
  Isn't "the star wars franchise" a bit like what the Angry Birds franchise will be in 20 years? I.e. a zombie cow, pretty much dead, but still occasionally gives some milk
  • mathgeek 11y ago
    Star Wars has been a popular franchise for the last 38 years. Its popularity has gone up and down, but there hasn't been a holiday season in all those years where there wasn't some Star Wars toy on the shelves. Four billion dollars in box office revenue, and over three billion more in home video sales. When you're done thinking about just how much money that is, take a look at how that pales in comparison to the merchandise. http://www.statisticbrain.com/star-wars-total-franchise-revenue/ http://www.statisticbrain.com/star-wars-total-franchise-reve...
• startupguy1293 11y ago
  That's actually unbelievable when you think about it. One could make the argument that Disney purchased Lucasfilms for a a great price. Disney bought them at a time when Star Wars games and the latest films were sub par. Now Star War games look great + are on multiple new platforms (namely mobile), and the Star Wars films look great.