4 ms·

No, it's not. Blizzard has no idea how to make money from mobile. King makes an absolutely ungodly amount of money (especially measuring per user). Blizzard kn

No, it's not. Blizzard has no idea how to make money from mobile. King makes an absolutely ungodly amount of money (especially measuring per user). Blizzard knows it needs to be able to make money from mobile eventually. Hence, a huge price. Blizzard isn't just buying King for Candy Crush. They're buying King because they know how to make Candy Crush.

mcv 11y ago
> They're buying King because they know how to make Candy Crush. A coworker was under the impression that King had trouble duplicating the success of Candy Crush. No idea if that's true, but if it is, it could be that it was a lucky hit, and King actually had no idea how to make these games successful. Perhaps Supercell would have been a better target; they seem to have a number of reasonably successful games. More minor successes might be better than a single smash hit if you're more interested in the underlying knowledge.
- fasteddie 11y ago
  King has had many top hits in the same vein as CCS. Farm Heroes, Bubble Witch, Pet Rescue etc. None as enduring as CCS, but profitable hits just the same. They have a good formula: get it up cheaply on their web portal, iterate, and launch the winners on mobile. They know what they are doing.
  - mcv 11y ago
    I stand corrected. Or maybe I should inform my coworker that he should stand corrected.
    - oli5679 11y ago
      soda, candy and farm are the same game with slightly tweaked skins and account for 80%+ of King's shrinking share of the Western Casual games market. Meanwhile their non-match games struggle. Your friend was correct...
deleted 11y ago
[deleted]
ewzimm 11y ago
I'm genuinely curious what you're talking about here. Hearthstone alone acccounts for around a quarter of all of Activision/Blizzard's digital revenue.
eertami 11y ago
>Blizzard has no idea how to make money from mobile Uhh, Hearthstone?

mcv 11y ago

> They're buying King because they know how to make Candy Crush. A coworker was under the impression that King had trouble duplicating the success of Candy Crush. No idea if that's true, but if it is, it could be that it was a lucky hit, and King actually had no idea how to make these games successful. Perhaps Supercell would have been a better target; they seem to have a number of reasonably successful games. More minor successes might be better than a single smash hit if you're more interested in the underlying knowledge.

fasteddie 11y ago
King has had many top hits in the same vein as CCS. Farm Heroes, Bubble Witch, Pet Rescue etc. None as enduring as CCS, but profitable hits just the same. They have a good formula: get it up cheaply on their web portal, iterate, and launch the winners on mobile. They know what they are doing.
- mcv 11y ago
  I stand corrected. Or maybe I should inform my coworker that he should stand corrected.
  - oli5679 11y ago
    soda, candy and farm are the same game with slightly tweaked skins and account for 80%+ of King's shrinking share of the Western Casual games market. Meanwhile their non-match games struggle. Your friend was correct...

deleted 11y ago

[deleted]

ewzimm 11y ago

I'm genuinely curious what you're talking about here. Hearthstone alone acccounts for around a quarter of all of Activision/Blizzard's digital revenue.

eertami 11y ago

>Blizzard has no idea how to make money from mobile Uhh, Hearthstone?