Interesting what they might be able to do here with their geo data... University Village is a high-end shopping center with a lot of high-income traffic. The wa

Interesting what they might be able to do here with their geo data... University Village is a high-end shopping center with a lot of high-income traffic. The way they're stocking the shelves - covers facing out - combined with the convenience of strolling down from the big Starbucks to the store to grab the latest just might work for this clientele. Not to mention the chance to get more Kindles into the hands of folks with low price sensitivity...