I've heard good things about uBlock Origin, but I don't use it myself; I instead use the MVPS Hosts File. Info page: http://winhelp2002.mvps.org/hosts.htm http

I've heard good things about uBlock Origin, but I don't use it myself; I instead use the MVPS Hosts File. Info page: http://winhelp2002.mvps.org/hosts.htm http://winhelp2002.mvps.org/hosts.htm Raw file: http://winhelp2002.mvps.org/hosts.txt http://winhelp2002.mvps.org/hosts.txt ZIP: http://winhelp2002.mvps.org/hosts.zip http://winhelp2002.mvps.org/hosts.zip It's periodically updated with the hostnames of all servers currently known to serve ads (almost all ad companies are locked to using hostnames, they for some/whatever reason don't use IPs). I see no ads. When I do, I redownload the file, and I'm all set again. It's great. This also blocks things like Google Analytics, which I personally appreciate too. If you want to track me, your web server has an access log somewhere, and if you want a second-by-second breakdown of my activity, distill a set of functions into your site's existing (hopefully well-optimized) JS codebase. Remember, there are things ad servers cannot do because they're pushing a product designed to serve millions of customers, not integrate with every single site architecture. I just thought of this, too - keep in mind that these are advertising companies we're talking about here. Their job is to sell product, and their second-layer job above that is to sell their own viability. I fear that our gullibility to being sold acid rainbows has started to go too far.