I imagine their ranking metrics show that Wikipedia pages are very popular with their users, which is why they've steadily moved up in the rankings. It makes se

I imagine their ranking metrics show that Wikipedia pages are very popular with their users, which is why they've steadily moved up in the rankings. It makes sense too - Wikipedia gives a general rundown of a topic in a standard format, so for a initial search to learn the basics of something it's a great destination. Can't see much of a conspiracy here.