Thanks for sharing. I've been told that the adoption of new software/process is one of the biggest challenges, especially in the B2B space. Coupled with the fac

Thanks for sharing. I've been told that the adoption of new software/process is one of the biggest challenges, especially in the B2B space. Coupled with the fact that there are multiple stakeholders with decision makers being different from the users and I can see the challenge of a B2B marketplace.