It's built on top of Google's beacon format. Every "Physical Web" beacon transmits an Eddystone beacon with a URL. Definitely check out the video on that page

It's built on top of Google's beacon format. Every "Physical Web" beacon transmits an Eddystone beacon with a URL. Definitely check out the video on that page (it's only 5 minutes long). Also, Scott Jenson was interviewed on The Dirt podcast: http://www.freshtilledsoil.com/designing-for-the-future-pt-4-the-physical-web-with-scott-jenson/ http://www.freshtilledsoil.com/designing-for-the-future-pt-4...