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If I were opening a book store today, I'd do two things: 1. I'd put Amazon affiliate links everywhere. If you want to buy it from Amazon while browsing my stor
by Jemaclus 11y ago
If I were opening a book store today, I'd do two things:
1. I'd put Amazon affiliate links everywhere. If you want to buy it from Amazon while browsing my store, go for it. I'll just get a cut of the sale via my affiliate link.
2. If you buy a Kindle version via Amazon, I'll discount you on the hard copy that you buy from my store. That way you'll have both versions, if desired.
I have absolutely no idea if this would be effective, but I think one thing booksellers are going to have to do to stay competitive is adopt something like this, where you're not shutting the customer down. I'm one of those people who browses the store and then buys on Amazon, but that's mainly because I have a Kindle with hundreds of books, and I only buy hard copies of my favorites. If a store enabled that -- and profited from -- then that would be awesome. I'd love to give a small kickback to my local store for showing me what's available, even if I bought it from Amazon in the end.