Most people aren't looking for the best. Most are looking for good enough at a decent price. Trying to find the best everything (and mix that in with the best p

Most people aren't looking for the best. Most are looking for good enough at a decent price. Trying to find the best everything (and mix that in with the best price sometimes) is a tiring experience that isn't worth it to most people. Asking an impartial third party to narrow it down for you is a huge asset. A small minority of people want to spend a significant time researching every product they buy. The key is impartial though.