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Off-topic: I couldn't find anything online about Benjy's, aside from the HBR article. Anyone know what's going on?
by dubroff 11y ago
Off-topic: I couldn't find anything online about Benjy's, aside from the HBR article. Anyone know what's going on?
- TheAdamist 11y agoIts either a made up company for the case study, or pseudonym for best buy. The case study teaching notes refer to best buy instead of "benjy's".
- Theodores 11y agoAs a Brit I can remember the real High Street Benjy's experience - unbelievably cheap sandwiches that seemed great at first, but, by Thursday, you never wanted to eat one of their sandwiches ever again! https://en.wikipedia.org/wiki/Benjys https://en.wikipedia.org/wiki/Benjys Sadly they did go bust and people started going elsewhere for their cheap meal deals.