There's a difference, though: you explicitly told Facebook what you like, and it's acting on it. You pressed "like" on your team, and Facebook can check if it's

There's a difference, though: you explicitly told Facebook what you like, and it's acting on it. You pressed "like" on your team, and Facebook can check if it's playing right now. However, this is different: you didn't tell Facebook "hey search what show I'm watching". Regarding the "it gets boring": yes, it's boring, but until it changes we will continue pointing it out. Because if you don't do it, people forget. We end up taking it for granted. Tell me how many people on Facebook know "Facebook steals their data" and how many of them actually act on it. What actually happens is that people have a vague idea of the privacy issues but, because "we all know it" and "it's boring" it doesn't get discussed and we end up accepting it.