I don't know much about Homejoy or its founders, however, I wouldn't assume that they weren't dedicated to their idea. I believe that being excited about someth

I don't know much about Homejoy or its founders, however, I wouldn't assume that they weren't dedicated to their idea. I believe that being excited about something is largely a choice. I, personally, could easily be excited about a cleaning related start up. And trust me, I hate cleaning... but there is a huge difference between the act of cleaning and making a cleaning service. Maybe you are right, but I think it is awfully speculative to say that they didn't "[care] about the idea at their core."