> If you're an entrepreneur building the business, your attention was probably elsewhere, and it's likely that the you didn't even think about the things that k

> If you're an entrepreneur building the business, your attention was probably elsewhere, and it's likely that the you didn't even think about the things that killed your business. Great point, and it also explains the "always a success rather than a failure in our minds" perspective. From their point of view, they just kept fixing one problem after another, which looks (and feels!) like progress. Unfortunately, feeling good != doing good. It's unenviably difficult.