In the book Super Crunchers, the author describes how he went about determining the name for the book: He ran a Google adword experiment between the name he wa

In the book Super Crunchers, the author describes how he went about determining the name for the book: He ran a Google adword experiment between the name he wanted for the book and the name suggested by others. After running the ads for a few days, it was clear that 'Super Crunchers' had a ~50% higher click through rate. Since the book highlights such randomized experiments and their benefits, it made sense the author would have chosen this approach.