Cars are still regulated and will have to pass safety and compliance tests. I think the companies themselves also realize that they're going to have be extremel

Cars are still regulated and will have to pass safety and compliance tests. I think the companies themselves also realize that they're going to have be extremely careful with updates, not the least from a liability point of view. But, where there's a will, there'a way, and mainstream OTA car updates are entirely inevitable in my opinion. But the traditional car manufacturers do no have this will. It does not fit their world view. The idea of an OTA that changes the car is abhorrent to them. They looked at bemusement when Tesla did UI feature updates OTA, confusion/doubt when Tesla changed driving dynamics OTA last year, and horrification at the "self driving" features recently deployed. And they have no plans in this regard either, they are entirely convinced they are right and the rest of the world is going mad and will surely self-correct. The luxury 2015 model German sedan you buy today will NEVER receive a new feature, or even bugfixes except at a dealer, while Google and Apple are all about creating new platforms spanning multiple products & years. And that is why the Germans will lose.