4 ms·
Great read about the relationship between franchisees and the franchisor (Dunkin’ Brands). There are lots of benefits (and costs) to being a large franchisee ne
by rexf 11y ago
Great read about the relationship between franchisees and the franchisor (Dunkin’ Brands). There are lots of benefits (and costs) to being a large franchisee network.
Also, the chart at the bottom is revealing: most of their sales come from beverages, not donuts.
- qq66 11y agoDunkin' has always been more famous for its coffee than its doughnuts. People in New England can argue over who has the best doughnut but nobody argues about who has the best coffee.
- coleca 11y agoA former co-worker used to work at Dunkin' Brands HQ and said the franchisees call the coffee "black gold". Outside of the cup it's pure profit. He said it was pretty comical that you could always tell when a franchisee meeting was taking place because the parking lot would be filled with exotic cars (which is a rare sight in New England's pothole filled roads).