I think this link was posted here a little while ago: https://medium.com/@robleathern/carriers-are-making-more-from-mobile-ads-than-publishers-are-d5d3c0827b39

I think this link was posted here a little while ago: https://medium.com/@robleathern/carriers-are-making-more-from-mobile-ads-than-publishers-are-d5d3c0827b39 https://medium.com/@robleathern/carriers-are-making-more-fro... The article is exactly what it says on the tin: You are charged more (roughly 16x) for the data inherent in the ad than the publisher makes for serving it. In an ideal world with perfect coordination, we'd agree to just directly send the publisher a quarter of what the current ad data costs us, and everybody relevant wins.