Good point, but I think they already have the culture necessary in whatever group is responsible for their CPU design. That's a low-fault tolerance environment,

Good point, but I think they already have the culture necessary in whatever group is responsible for their CPU design. That's a low-fault tolerance environment, too. The advantage of the incumbents is that cars, as long as they have to be driven manually, are not entertainment machines and cannot really be entertainment machines. Passengers already have their own phones etc. I think Tesla's on to something, but it's not software. I don't think it will necessarily transfer well to Apple.