...and this is the unspoken truth of advertising. There is no reason for advertisers to reach that majority who cannot or will not pay for whatever is being adv

...and this is the unspoken truth of advertising. There is no reason for advertisers to reach that majority who cannot or will not pay for whatever is being advertised. However the publishers resent ad blockers because they reduce the pool and that's a bad thing in a world where cost-per-impression is common, or even cost-per-click where inadvertent clicks can make money. At the bottom of it all though, there need to be enough people who actually do follow through on the call to action in order for the ads to be profitable. In casino parlance these are the "whales" who make all the freeloaders at the buffet worthwhile. In the 1990s the "whales" of the Internet were AOL users, they had that sweet combination of impulsive action and disposable income that advertisers love. I don't know who their target market is today, but it's not me.